Operations overview

2 to 31 August 2026 · Sheffield and Rotterdam · figures net of discounts and refunds

8.6
Orders per day

+1.6%vs the previous fortnight

56.3%
Gross margin

-0.7 ptsafter discount codes

3
Lines out of stock

2 more below reorder · 1,514 units on order

8.9%
Returns rate

+28.0%15 cases still open

Revenue and order volume
Net of discounts and refunds, 2 to 31 August 2026
Net revenue£121,047
Orders258
Average order£494
Orders per day8.6 average
Order lifecycle
Every order raised in the window, by the stage it is sitting at
Paid13 · £5,392
x
Awaiting pick
Picking6 · £2,468
x
On the bench now
Dispatched31 · £10,420
x
With the carrier
Delivered195 · £102,767
x
Signed for
Returned9 · £3,331
x
Back at the warehouse
Refunded4 · £3,091
x
Money returned
Open the order board
Margin by discount code
Blended margin is 56.3% after £10,333 of codes redeemed

FORGE20 ran for one week in April and is still being redeemed on 44 orders. It is holding 10.3% of margin off those lines — £4,400 given away this month.

CodeOrdersNet revenueGiven awayMargin
No code
108£53,773—59.8%
FORGE2020%
44£17,600£4,40049.5%
TRADE1515%
32£25,275£4,46052.4%
WELCOME1010%
6£3,218£35855.3%
SHARPEN55%
55£21,181£1,11557.6%
Returns triage
23 cases raised, 8.9% of orders, £135 refunded
5Requested
3Label sent
2In transit
5Received
Oldest case still open26 days
Changed mind6
Damaged in transit5
Wrong item sent3
Not as described3
Log a return
Stock at risk
3 lines at zero, 2 below reorder point, 1,514 units on order
Sheffield773 units on hand · 184 orders filled
Rotterdam321 units on hand · 61 orders filled
FC-CH-12 Bevel-edge chisel 12mmSheffield 0 · Rotterdam 0 · 400 due in 21 days
Out of stock
FC-MG-BR Brass marking gaugeSheffield 0 · Rotterdam 0 · 250 due in 24 days
Out of stock
FC-WB-DG Bench dog pair, forged steelSheffield 0 · Rotterdam 0 · 500 due in 21 days
Out of stock
FC-PL-05 No.5 jack planeSheffield 14 · Rotterdam 0 · 30 due in 42 days
Low
FC-SH-60 Waterstone 6000 gritSheffield 9 · Rotterdam 6 · 120 due in 30 days
Low
Inventory by SKU and location
Top lines by revenue
1,993 units shipped in the window
FC-PL-04 No.4 smoothing plane124 units · 55.8% margin
£21,886
x
FC-CH-S4 Bevel-edge chisel set of four149 units · 57.8% margin
£16,243
x
FC-PL-BL Low-angle block plane148 units · 54.4% margin
£13,313
x
FC-PL-05 No.5 jack plane64 units · 52.3% margin
£12,341
x
FC-WB-VC Quick-release bench vice50 units · 55.6% margin
£10,810
x
FC-TR-12 Waxed canvas tool roll, 12 pocket123 units · 61.3% margin
£6,676
x